Contrast allows you to highlight or highlight key elements within your design. Contrast is created when two elements are total oppositions. It`s not necessarily painting. It can be achieved with fonts (classical/contemporary), lines (thick/thin) and shapes (large/small), to name a few. Proximity does not mean that the elements must be merged, but that they must be visually connected in some way. This can be using the size of the dots, font, color, etc. Here we present the elements of visual design: line, shape, negative/white space, volume, value, colour and texture. While it`s usually not necessary to carefully study every element in your daily work as a designer, the principles of design – how to assemble elements to create pages and application screens optimally – play a crucial role in your role. Learning to achieve unity, form, hierarchy, balance, contrast, scale, domination and resemblance will reward you again and again.
Here, we also show you how to place these essential visual elements to get the maximum effect. So let`s start with that. App icon designs in iOS 6 and formerly mimic the glossy texture of glass to get users to plug them in. Subsequently, Apple (in) introduced a linen fabric texture in much of its user interface. With the popularity of flat design (a minimalist style that offers clean spaces and flat two-dimensional illustrations), the use of textures in visual design would decrease considerably by the mid-2010s, although they can still be very useful. The visual design elements form the basic elements of a product. While as visual designers, we don`t really need to look carefully at every element of our daily work, the principles of design – how to assemble elements to optimally create pages and application screens – play a crucial role in what we do. Learning how to achieve unity, form, hierarchy, balance, contrast, scale, dominance and resemblance, will be extremely useful when working in visual design.
How important are design principles to the work of a visual designer? William Lidwell, Partner and Chief Research and Development Officer at the Applied Management Sciences Institute, explains in his pioneering and widely referenced book Universal Principles of Design: The plots of Bland Altman (Figure 2A) illustrate absolute and relative agreements between the two methods.